The sales personnel significantly influence the shopping experience. As compared to today’s stores, the personnel of the Traveller Superstore has been tripled. The sales assistants will present the products offered, give shopping tips, and help the customers with the making of the purchase.
Another important feature besides the increased number is that the personnel is knowledgeable and service-minded. Our extensive training ensures the store personnel’s skills and knowledge of products.
We also invest a lot into our personnel’s language skills. On our Shuttle vessels, a guide specialised in serving Asian customers is always present, says Ave Makke, Tallink Duty Free Representative.
The two-hour transit time does not leave much room for shopping. Using the Tallink web site, purchases can be made in advance, using the Pre-Order service. Pre-Order customers are served better than before owing to a new service point. We also assist with getting larger purchases to the customer’s vehicle. The Megastar has a Garage vehicle deck to which purchases can be relocated even during the passage.
“The Store’s personnel will also help with transporting and loading the goods purchased to the vehicle. There will be 19 checkout points at the Traveller Superstore, which means minimal queues,” Ave says with a smile.
People of many nationalities use the Tallink ferries. According to Makke, the number of Asian, mostly Japanese and Chinese, passengers has grown considerably over the last few years.
As a rule, Finnish and Swedish passengers know what they want. Asians shop in groups. If someone finds something of interest, almost all members of the group will purchase a similar product. Nationality is indeed evident in shopping behaviour. Because of this, we strive to keep well-known international brands in our ranges. Family travels are becoming more popular among Estonians, and so their travelling has come to include shopping as well, in addition to business trips.
Well-planned, ready for modifications
A shipboard store is designed with special care. All of the larger furniture items are securely bolted to the floor. Because of this, making changes is not easy.
The store on board Megastar is completely novel. Everything has been taken into account, and the design work continues. There is always the small chance that something does not work as intended during the design stage. You need to be ready for modifications – luckily, most of the work is limited to some filing.
Cargo management is an important backup process to ensure shipboard store functionality. There are no large storage spaces on board a ferry, which means that all storage is minimised
In February, we opened a highly modern logistics centre in Tallinn. All of the products offered on board vessels arrive to the logistics centre and are divided between daily replenishment lots.
Shipboard storage spaces are small, especially in case of the Megastar, but we are now capable of replenishing the supplies up to six times a day, every time the vessel visits the port. More extensive replenishment always takes place during the night.