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Choice matters

On board shopping is becoming increasingly popular. In addition to traditional goods, the product range has expanded significantly over the last few years, all the way to exclusive special products. In case of the Megastar, the possibilities for shopping are elevated to an entirely new level.

On board the Megastar, a single large store features nearly all of the products on sale. In principle, it can be compared with airport stores.

The store is called Traveller Superstore; the product range is currently being finalized.

Classic cosmetics brands, such as Lancôme, L’Oréal and Chanel, will continue. On board the Megastar, there will be a shop-in-shop selling Kiehl’s cosmetics products. Kiehl’s is a novel, New York-based brand initially related to pharmacy products. As concerns clothing brands, Emporio Armani has already been confirmed. Negotiations are underway with a number of new and interesting brands, says Ave Makke, Tallink Duty Free Representative.
Including of well-known brands in the product range is not easy. The brands have their own requirements regarding sales stand lighting and location. Other brands on sale at the store exert an influence as well.

On average, I would say that the process from first contact to negotiation outcome takes about four months. Negotiations are divided into several sub-areas. For example, you have to consider the brand standards when displaying the products. In the cosmetics departments, brand standards are more noticeable, since they have their own store furniture for optimisation of the attractiveness of brand products in the eyes of the customers, Makke explains with respect to negotiation subjects.

Digital technology creates new dimensions

Next, we discuss an app intended for enhancement of shopping pleasures on board the Megastar – since it is still in the development stage, we will describe its specific characteristics later. According to Ave Makke, modern technology is visible in the Megastar stores in many other respects as well.

Digital price tags on shelf sides are stylish and ensure that the product price is always correct and up-to-date. Computer-controlled LED lamps are used for store illumination, which means that the store’s lighting will change depending on the time of day and season. We use various screens to offer additional information on the products and to compare the features of different products.

More special products

The large new store on board the Megastar offers a greater number of special products, including alcoholic drinks.

There will be a Fine Wine area on board the Megastar for lovers of special wines. The specialties offered will not be limited to wines only – for example, those fond of whiskey will certainly enjoy our plentiful product range. In addition to traditional whiskey countries, such as Scotland, Ireland, and the United States, we offer whiskeys from Japan and Sweden, for example. The prices range from a few dozens to several thousands of euro per bottle.

You can enjoy the world of whiskey in our special, lounge-type Whiskey Corner.

There will also be a division for clothing hand-made in Estonia at the Traveller Superstore.
We offer emerging Estonian designers and small design shops a possibility for selling their products at our Estonian Design division.

These are only a few examples of what Megastar will be offering to shoppers. An entirely new Shuttle shopping experience will be waiting for you, that’s for sure, Ave reminds.

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